Implement best-of-breed programs for creating and curating content focused on driving high-value/impact nurturing progressions across the entire customer journey.
Adopt holistic process/program for transitioning traditional reference programs, enabling advocacy to activate and monetizing advocates across all touch points, channels, and business units.
Utilize definitive programs, playbooks, and initiatives for supporting enablement of current and new business development opportunities across portfolios and solutions.
Establish accountable, outcome-based activities geared around thought leadership, content marketing, and brand advocacy best practices.
Apply in-depth profiling of specific segments and individual decision-marker/purchasing types for behavioral targeting of relevant personalized messages, offers, and rewards for real-time engagement.
Employ strategic optimization and paid search practices/activities applied to all communications, content, and digital assets to establish/sustain pervasive context and credibility.
Engage converged media tactics unifying paid, owned, and earned activities designed to expand channels, extend budgets, and deliver exceptional ROI.
Activate early demand, amplify reach, and influence engagement utilizing advanced social intelligence and innovative outreach.