Customer-Centric Communications
Leverage change to create innovative and captivating communications for heightened impact.
Overview
Individually tailored programs and campaigns designed to drive higher levels of accountability and performance-based synergies.
Communications
  • Utilize ongoing refinement and improvement processes
  • Create framework to generate and socialize content topics/storylines
  • Transfer knowledge via custom reference guides, process steps, and best practice protocol
  • Map brand positions and strategic messaging for structuring of all marketing components
  • Collaborate/consult with internal stakeholders and external organizations
  • Link definitive goals to performance metric sets and milestones
  • Incorporate a customer-driven platform to define and test creative, keywords, and customer challenges/pain points
Capabilities
Strategies, tactics, and tools designed to heighten contextual relevancy, industry credibility, pervasive optimization, and viral uplift.

Content Marketing

Implement best-of-breed programs for creating and curating content focused on driving high-value/impact nurturing progressions across the entire customer journey.

Customer Reference/Advocacy

Adopt holistic process/program for transitioning traditional reference programs, enabling advocacy to activate and monetizing advocates across all touch points, channels, and business units.

Channel Marketing

Utilize definitive programs, playbooks, and initiatives for supporting enablement of current and new business development opportunities across portfolios and solutions.

Demand Generation

Establish accountable, outcome-based activities geared around thought leadership, content marketing, and brand advocacy best practices.

Profiling & Personalization

Apply in-depth profiling of specific segments and individual decision-marker/purchasing types for behavioral targeting of relevant personalized messages, offers, and rewards for real-time engagement.

SEO/SEM

Employ strategic optimization and paid search practices/activities applied to all communications, content, and digital assets to establish/sustain pervasive context and credibility.

Social Media Marketing

Engage converged media tactics unifying paid, owned, and earned activities designed to expand channels, extend budgets, and deliver exceptional ROI.

Social Championing

Activate early demand, amplify reach, and influence engagement utilizing advanced social intelligence and innovative outreach.

Case Studies
Learn how our clients have developed and differentiated customer-centric communications with higher impact and ROI value equations.

Channel Marketing Strategy

Improve channel uplift while driving cost efficiencies and profitability.

Channel Marketing Strategy
Communications
Improve channel uplift while driving cost efficiencies and profitability.

Profiling & Personalization (Social CRM)

Heighten customer experience while building and maintaining targeted relationships.

Profiling & Personalization (Social CRM)
Communications
Heighten customer experience while building and maintaining targeted relationships.

Social Demand Generation

Seed early demand through a progression of social interactions to heighten sales engagement and revenue generation.

Social Demand Generation
Communications
Seed early demand through a progression of social interactions to heighten sales engagement and revenue generation.

Social Media Marketing (SMM)

Accelerate thought leadership, build social credibility, and drive higher levels of mindshare while realizing cost-savings.

Social Media Marketing (SMM)
Communications
Accelerate thought leadership, build social credibility, and drive higher levels of mindshare while realizing cost-savings.
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